With the music industry always expanding, due to increasing popularity from technology and the various ways we discover it now, people are always trying to find the next best sound. OkayPlayer, an online hip-hop community that promotes music with African roots, such as The Roots and Erykah Badu, also formed a branch site to promote the same music in Africa. OkayAfrica promotes the same type of raggae-hip-hop music in Africa today, which is helping African musicians make a name for themselves. Africa Unsigned is a start-up music label that is also attempting to promote new African talents on the rise. They have donated over $500,000 to promoting new African music. One of the bands that are promoted by Africa Unsigned are a Kenyan acoustic vocal group name Sauti Sol. Sauti Sol has since released two albums and now tours around Africa as well as Europe.
Evaluation:
This article showed that there are many collective efforts to promoting music in Africa, as well as great strides to end the problems facing the whole continents music industry. Not only do the organizations want to promote Africans to become stars in the music industry, but they want to give hope to the continent and prove to people that you don't have to leave the country in order to be successful.
Citation:
"Searching for a New Sound; Music in Africa." The Economist Online. 4 Nov. 2011. ProQuest. 5 Dec. 2011.
No comments:
Post a Comment